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	<title>Marketing for Online Business &#187; business strategy</title>
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		<title>Think Long Term When Investing In An IPO</title>
		<link>http://www.dwadeschools.com/business-strategy/think-long-term-when-investing-in-an-ipo</link>
		<comments>http://www.dwadeschools.com/business-strategy/think-long-term-when-investing-in-an-ipo#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:02:13 +0000</pubDate>
		<dc:creator>Adriana Noton</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[initial public offering]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[money]]></category>

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		<description><![CDATA[When increasing your diversity concerning your stocks portfolio many options look very appealing. However, as any astute investor knows, one must be ever vigilant when if comes to where to trust your hard earned money. Initial public offerings can be an exciting lure, so it is wise to pay close attention to any <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO prospectus</a> you may find. The key idea is to always think long term when investing in an IPO.]]></description>
			<content:encoded><![CDATA[<p>When increasing your diversity concerning your stocks portfolio many options look very appealing. However, as any astute investor knows, one must be ever vigilant when if comes to where to trust your hard earned money. Initial public offerings can be an exciting lure, so it is wise to pay close attention to any <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO prospectus</a> you may find. The key idea is to always think long term when investing in an IPO.</p>
<p>It is always a good idea to try and determine why a company is offering shares in the first place. Some initial offerings are made by young companies looking to increase their available capital quickly. Will this be for future growth or immediate gain? This is the type of question that is wise to find an answer to. Look for startups that have an eye toward the long run, and are avoiding any type of get rich quick idealism.</p>
<p>Some older companies may be looking to become publicly traded for a variety of reasons. Do the research necessary to determine why. Is it a plan to enrich major shareholders at the risk to minor ones? Is the company in financial straits and seeking impetus to quick growth? Will the sale of common shares be a boon or a bust to the established firm? These are difficult questions to find answers for, but should surely be sought.</p>
<p>All stock ventures can be risky, this much is obviously true. But how can you minimize that obvious risk? There are some ways that remain valid in all economies. First of all, only trade with stocks for products that you yourself endorse. Having trust in a company not only provides one with a sense of security, but will also increase the attention you pay to it, providing opportunities for more informed decision making tasks.</p>
<p>Look to peers and advisors for solid advice. Seek out others who have gone before, or that are already invested in the concerns that are interesting to you. Friends and colleagues are often invaluable for information based on prior experiences. Be location aware, if you live or have experience with Canada for example, review an <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">ipo from Canada</a>.</p>
<p>Follow your hunches, if you can do so without too much risk. Many traders have made fortunes on instinct, and sometimes the best laid plans fall apart before they can even be implemented. If you are compelled by good feelings about certain prospects, indulge them as safely as possible, but learn to trust yourself.</p>
<p>Read trade journals incessantly in order to determine trends and fads, and to discern what is a lasting pattern as opposed to a flash in the pan. There is a wealth of information for the investor, some for a fee others for free, that can help guide you to safe practices all along the way. Investment experts abound in the market place and some should be sought with care. Research if of the utmost importance when placing your money on the line.</p>
<p>Always, when considering any IPO prospectus, think long term when investing in an IPO. Long term potential is the key to creating wealth in the market, and essential to a solid portfolio. While quick cash is not unheard of, true gains are made over time, providing the sage investor with long lasting returns.</p>
<p>Figuring out <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">how to IPO</a> can be tricky. Before taking your company public through an Initial Public Offering, be sure to learn about IPO valuation, the IPO market, and the <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">how IPO</a> process is conducted by professionals who know it best.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/business' rel='tag' target='_blank'>business</a>, <a class='technorati-link' href='http://technorati.com/tag/business+strategy' rel='tag' target='_blank'>business strategy</a>, <a class='technorati-link' href='http://technorati.com/tag/finance' rel='tag' target='_blank'>finance</a>, <a class='technorati-link' href='http://technorati.com/tag/initial+public+offering' rel='tag' target='_blank'>initial public offering</a>, <a class='technorati-link' href='http://technorati.com/tag/investment' rel='tag' target='_blank'>investment</a>, <a class='technorati-link' href='http://technorati.com/tag/ipo' rel='tag' target='_blank'>ipo</a>, <a class='technorati-link' href='http://technorati.com/tag/money' rel='tag' target='_blank'>money</a></p>

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		<title>Conventional Marketing Business Methods</title>
		<link>http://www.dwadeschools.com/business-strategy/conventional-marketing-business-methods</link>
		<comments>http://www.dwadeschools.com/business-strategy/conventional-marketing-business-methods#comments</comments>
		<pubDate>Mon, 31 May 2010 09:22:39 +0000</pubDate>
		<dc:creator>Sally Thompson</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[strategies]]></category>

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		<description><![CDATA[Traditional business strategies for advertising and marketing are adopted to bring more customers to your business. These offline strategies are also good to increase web traffic towards your online business website. Although there are many strategies for the advertisement of your business that are used for online marketing purposes whereas traditional marketing strategies are used for the offline promotion of your website. Online advertising techniques may include various methods of promoting business such as blog posting, banner pasting, articles writing using social media networking etc. Whereas traditional or offline marketing techniques would include the use of hoarding, stickers and other promotional stuff.]]></description>
			<content:encoded><![CDATA[<p>Traditional business strategies for advertising and marketing are adopted to bring more customers to your business. These offline strategies are also good to increase web traffic towards your online business website. Although there are many strategies for the advertisement of your business that are used for online marketing purposes whereas traditional marketing strategies are used for the offline promotion of your website. Online advertising techniques may include various methods of promoting business such as blog posting, banner pasting, articles writing using social media networking etc. Whereas traditional or offline marketing techniques would include the use of hoarding, stickers and other promotional stuff.</p>
<p>Billboards on busy streets: Billboards and hoardings hold good potential to catch the attention of passersby. Huge billboards are placed alongside the busy streets where lot of people passes by. They are also installed near the traffic signal stop over. People can read them when they stop on the red signal. The content of the billboard should be small and catchy enough to grab the attention of the person. It should contain the name of your website or URL of your business address online.</p>
<p>Personal Ads: many newspapers have specified columns for classified advertisement. People can place their personal ads in the classified advertisement page against a sum of nominal fee. You can briefly state in about your website and do not forget to include your website address.</p>
<p>Postcards through mail: Postcards usually grab the attention of mailbox owner and they do give it a glance before throwing them away along with other promotional mails. Your postcard should be attractive enough to grab that few seconds of the viewer&#8217;s attention. Attractive postcard and good comprehensive material has more chances to not to become trash with other letters in the bin.</p>
<p>Get your website stickers: website URL printed on stickers for cars and vehicles is another good strategy. These stickers play a big role in attracting people on the streets while the car or vehicle moves along. Get attractive stickers printed on the sticker sheet and paste them on the body, bumper and rear windshield of the car or any other vehicle.</p>
<p>Advertise through t-shirts: Printed t-shirts, jackets or caps become good publicity materials. People wear them with the brand name printed on the chest or back. Get your website name printed on the t-shirts and let the people wear for the sake of publicity.</p>
<p>Printing on objects: Cups, mugs, pens, pencils and many other objects become good publicity material. Brand names printed on these subjects make a good advertisement scheme. People get attracted and visit the website. Apparels used as brand objects become a successful advertising and marketing strategy to promote your business online and offline both.</p>
<p>Although the above advertising and marketing strategies are expensive than online strategies for the promotion of business but they do work the best. They are already been tested by millions and brought success to their businesses.</p>
<p>If you are interested about the Author`s site visit <a href='http://www.powernetshop.at/angebote/'>Car Hifi</a>. This article was written by the business marketer from powernetshop.at, check out <a href='http://www.powernetshop.at/'>Auto</a>, he is using the method you read in this article. Visit the Uber <a href='http://www.uberarticles.com/home.php?id=2348886&amp;p=37433'>Article Directory</a> to get a totally unique version of this article for reprint.</p>
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		<title>Items To Consider When Investing In An IPO: De Risking The Investment</title>
		<link>http://www.dwadeschools.com/business-strategy/items-to-consider-when-investing-in-an-ipo-de-risking-the-investment</link>
		<comments>http://www.dwadeschools.com/business-strategy/items-to-consider-when-investing-in-an-ipo-de-risking-the-investment#comments</comments>
		<pubDate>Sat, 15 May 2010 08:55:11 +0000</pubDate>
		<dc:creator>Adriana Noton</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[initial public offering]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[money]]></category>

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		<description><![CDATA[IPO stands for Initial Public Offer. Any company that wants to enter into the market can do so through an IPO. There are always new companies that keep showing up on the horizon through such IPOs. Also, given that in any stock markets IPOs are potentially the investment avenues that can give you huge returns in relatively less time, they are always an attractive proposition. But before you start jumping into the <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO market</a> and burning your fingers, you must focus on items to consider when investing in an IPO]]></description>
			<content:encoded><![CDATA[<p>IPO stands for Initial Public Offer. Any company that wants to enter into the market can do so through an IPO. There are always new companies that keep showing up on the horizon through such IPOs. Also, given that in any stock markets IPOs are potentially the investment avenues that can give you huge returns in relatively less time, they are always an attractive proposition. But before you start jumping into the <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO market</a> and burning your fingers, you must focus on items to consider when investing in an IPO</p>
<p>What are IPOs?</p>
<p>Any company that is growing requires capital for expansion. It can get this either by raising debts and bonds or through IPO. In case of debt tools, the company ownership is not affected, it is quite similar to the loan we take for various needs. On the other hand, with an IPO company will share the ownership and hence the profits and losses. Hence, when you invest in an IPO you are going to share the ownership of the company in a sense. So you need to be careful in picking your target company.</p>
<p>Important factors on Company Performance</p>
<p>The first point that you must check is the company assets to debt ratio. Logically, it should be positive. You can get this information in its financial reports. If the difference between the assets value and the debt is positive and more than its share value, you are bound to make decent profits and it is a good share to invest in.</p>
<p>Second thing to focus on is the annual profits of the company. Certain companies probably are in an early stage and do not have a big assets to debt difference to boast of, however they have a very strong annual growth rate. This in a sense means that with time it would make bigger profits. This again is a good item to consider.</p>
<p>Another consideration could be the legal issues and other problems the company is currently facing. In most cases, it is difficult to judge how the legal problems could affect it, and even a small bad news could hammer the stock price badly. So you need to be cautious about these things.</p>
<p>Lastly, you must look at the market or domain of the company. If you have heard its name and have used their products, you have a good idea about it and you can think about investing. If you have no clue of what the company does and cannot get good information, it could still be an IPO worth investing, but it comes with bigger risk.</p>
<p>There are many other factors too that can determine whether you make money or lose by investing in an IPO like current market sentiments, economic outlook, interest rates, etc. But these are very difficult to standardize and you have to follow the markets in such cases.</p>
<p>In conclusion, there are several items to consider when investing in an IPO. First of all, an investor should understand the process of <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">how to IPO</a>. Also, investing in a new company without a proven track record in the stock market is always risky; however with some due diligence you can cut down the risks significantly.</p>
<p>Taking a business public is a big step for most companies. An Initial Public Offering (IPO) is a good way to raise capital based on an <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO valuation</a>. However, when drafting an <a href="http://www.kpmg.ca/en/services/audit/goingpublic.html">IPO prospectus</a>, be sure to consult professionals.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/business' rel='tag' target='_blank'>business</a>, <a class='technorati-link' href='http://technorati.com/tag/business+strategy' rel='tag' target='_blank'>business strategy</a>, <a class='technorati-link' href='http://technorati.com/tag/finance' rel='tag' target='_blank'>finance</a>, <a class='technorati-link' href='http://technorati.com/tag/initial+public+offering' rel='tag' target='_blank'>initial public offering</a>, <a class='technorati-link' href='http://technorati.com/tag/investment' rel='tag' target='_blank'>investment</a>, <a class='technorati-link' href='http://technorati.com/tag/ipo' rel='tag' target='_blank'>ipo</a>, <a class='technorati-link' href='http://technorati.com/tag/money' rel='tag' target='_blank'>money</a></p>

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		<title>The First Step To Get In The Rent Apartments Business In Mississauga</title>
		<link>http://www.dwadeschools.com/business-strategy/the-first-step-to-get-in-the-rent-apartments-business-in-mississauga</link>
		<comments>http://www.dwadeschools.com/business-strategy/the-first-step-to-get-in-the-rent-apartments-business-in-mississauga#comments</comments>
		<pubDate>Tue, 27 Apr 2010 08:41:09 +0000</pubDate>
		<dc:creator>Miguel Pancardo</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Mississauga]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[RealEstate]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Choosing the right mortgage can be a difficult process, here are some points you should consider in order to succeed:]]></description>
			<content:encoded><![CDATA[<p>Choosing the right mortgage can be a difficult process, here are some points you should consider in order to succeed:</p>
<p>The elements to get a mortgage are analyzed in this document, in order to get a better understanding of them.</p>
<p>Amount to apply</p>
<p>Up to 80% of the appraised value of the property can be usually granted by the banks with no additional guarantees. If your savings are enough to cover the other 20%, you will be an affordable option for the banks, if you are unable to meet this standards it is very likely that you will need higher rate mortgages or additional guarantees.</p>
<p>The interest rates for the mortgage.</p>
<p>Variable, Fixed and Mixed rates are the three different rates a bank will offer you, each one have their own benefits, for example the variable rates as their name shows will vary with the time, if the mortgage rates are high you will pay more, if they are low you will pay less, the fixed rates are usually more expensive, but will give you the certainty of paying the same amount all the time, in the other hand the mixed rates are a mix of both worlds, they start as fixed (the first 3 to 5 years) and after that period they will become variable.</p>
<p>Amortization</p>
<p>A longer repayment period means paying more interest over time. Moreover, the fee you will pay every month will be lower. By contrast, in a short repayment term, you pay less interest, since the capital goes back in less time to the lender and this lowers the final cost of the mortgage. On the other hand, a short repayment term, implies a higher quota, as more capital is amortized in less time.</p>
<p>Related products</p>
<p>Some banks offer other products that can improve the general conditions of your mortgage; this products are credit cards, insurance (multi-risk and life); do not forget to ask for the cost of each one of these products and compare them with other similar opportunities in the market because some times they add extra expenses to the package and the benefits are not easy to see.</p>
<p>Commissions for the bank.</p>
<p>The commission game is like any other business game, there are banks that charge more than others, that is why is important to negotiate your commissions, in general there are 5 types of commissions: opening and study, partial redemption, cancellation, subrogation and modification, you can negotiate each one of these and even make them zero!!!, remember that most of the commissions are regulated by law (just opening and study commissions are not)</p>
<p>To get more information about this topic, make sure you check Miguel Pancardo page where he talks about <a href="http://www.akadinc.com">Apartments for rent Mississauga</a> and <a href="http://www.akadinc.com/furnished-apartments-mississauga/">rent apartments Mississauga</a> Don&#8217;t reprint this exact article.  Instead, reprint a free <a href='http://www.uberarticles.com/?id=1245645&amp;p=37433'>unique content</a> version of this same article.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/America' rel='tag' target='_blank'>America</a>, <a class='technorati-link' href='http://technorati.com/tag/Banks' rel='tag' target='_blank'>Banks</a>, <a class='technorati-link' href='http://technorati.com/tag/business' rel='tag' target='_blank'>business</a>, <a class='technorati-link' href='http://technorati.com/tag/business+strategy' rel='tag' target='_blank'>business strategy</a>, <a class='technorati-link' href='http://technorati.com/tag/Canada' rel='tag' target='_blank'>Canada</a>, <a class='technorati-link' href='http://technorati.com/tag/Credit' rel='tag' target='_blank'>Credit</a>, <a class='technorati-link' href='http://technorati.com/tag/Development' rel='tag' target='_blank'>Development</a>, <a class='technorati-link' href='http://technorati.com/tag/economics' rel='tag' target='_blank'>economics</a>, <a class='technorati-link' href='http://technorati.com/tag/Economy' rel='tag' target='_blank'>Economy</a>, <a class='technorati-link' href='http://technorati.com/tag/finance' rel='tag' target='_blank'>finance</a>, <a class='technorati-link' href='http://technorati.com/tag/investment' rel='tag' target='_blank'>investment</a>, <a class='technorati-link' href='http://technorati.com/tag/Mississauga' rel='tag' target='_blank'>Mississauga</a>, <a class='technorati-link' href='http://technorati.com/tag/money' rel='tag' target='_blank'>money</a>, <a class='technorati-link' href='http://technorati.com/tag/RealEstate' rel='tag' target='_blank'>RealEstate</a>, <a class='technorati-link' href='http://technorati.com/tag/strategy' rel='tag' target='_blank'>strategy</a></p>

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		<title>For Success, Here is the New Must-Have Feature</title>
		<link>http://www.dwadeschools.com/business-strategy/for-success-here-is-the-new-must-have-feature</link>
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		<pubDate>Mon, 26 Apr 2010 11:12:19 +0000</pubDate>
		<dc:creator>James A Gardner</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[IT]]></category>
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		<description><![CDATA[There is a new must-have feature in tech products, and that is "beauty". I don't know if you've noticed, but everyone seems to be advertising their "beautiful" design lately, and I know that when I'm choosing software at home, I always want to see what it looks like before I even bother to download.]]></description>
			<content:encoded><![CDATA[<p>There is a new must-have feature in tech products, and that is &#8220;beauty&#8221;. I don&#8217;t know if you&#8217;ve noticed, but everyone seems to be advertising their &#8220;beautiful&#8221; design lately, and I know that when I&#8217;m choosing software at home, I always want to see what it looks like before I even bother to download.</p>
<p>It may be that beauty is the new feature, but it is hardly the pinnacle of achievement in the design stakes. That honour goes to Apple, who have gone from Usability, to Beautiful, to Magical. Magical trumps all the competition, of course. Magical implies things that mere beauty doesn&#8217;t even attempt. Magical implies a level of sophistication that mere beauty can&#8217;t even attempt. Magical is unexplainable, an enigma that amazes just by being.Now, even for Apple, that is a mammoth jump.The rest of us, still doing Usability, can only aspire to Beauty, I suspect, and most of us won&#8217;t have even a chance of that. Not everyone can be the prettiest person in the room.</p>
<p>The point of all this is this: in large IT organizations, we always find whatever feature the consumer has now, they will expect and demand in the workplace within two years. As a result, I predict that we&#8217;ll start to see additional requirements added to systems from now on: make the experience beautiful. It is unlikely we&#8217;ll be especially good at doing this, and will furthermore be surprised when it happens. Every time technology makes the leap from consumer to enterprise, we never learn.</p>
<p>Therefore, in just a few years, we&#8217;re going to be make a pretty big decision. Is it the right thing to design &#8220;beautiful experiences&#8221; for staff, when this will obviously add cost to systems? Let&#8217;s face it, it is not like large organizations have service designers who just sit around idle, and neither do they generally have a design mentality when technology is built. This is all stuff which will cost more, at least at the start.</p>
<p>I think it will be easy for us all to say &#8220;not essential, cut it&#8221;.</p>
<p>This leads us somewhere challenging, however, because the comparison between what people use at home and what they&#8217;re getting at work is only going to become more stark while-ever the &#8220;beauty-feature&#8221; is the main differentiator. It can hardly matter if the things we build are &#8220;magical&#8221; in terms of what they do, when everyone looks at the way they look and pokes out their tongues.</p>
<p>My prediction is further deterioration in the perception some users have of their IT partners and their capability to deliver.</p>
<p>The Beauty-Feature is something that has occupied those working in <a href="http://www.littleinnovationbook.com/threebiginnovata.html">Innovation Management</a> for some time now. For a detailed examination of this, and other things that concern organizational innovators, read the free, online <a href="http://www.littleinnovationbook.com/">innovation book</a> by the author of this article.</p>
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		<title>How Age Affects Innovation Management</title>
		<link>http://www.dwadeschools.com/business-strategy/how-age-affects-innovation-management</link>
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		<pubDate>Sun, 18 Apr 2010 15:13:52 +0000</pubDate>
		<dc:creator>James A Gardner</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[ageism]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation management]]></category>
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		<description><![CDATA[In most workplaces, there are three generations of workers.]]></description>
			<content:encoded><![CDATA[<p>In most workplaces, there are three generations of workers.</p>
<p>The first group we&#8217;ll consider are the Traditionalists, those who were born some time before 1965. They are likely, at this stage of their careers, to be extremely influential and senior in their organizations.</p>
<p>The name Traditionalists, though, is applied because this is a group which embodies the sets of values one most often sees amongst the &#8220;old school. They will, most likely, prefer to communicate through structured and rigid hierarchies, and will certainly prefer command-and-control mechanisms in the way they distribute tasks between themselves.</p>
<p>As innovators, the Traditionalists group will usually come up with solutions which are consistent with an organization&#8217;s current direction of travel, and they&#8217;ll prefer to examine problems which have been laid out for them by individuals more senior in the hierarchy. This is an advantage, of course, because it makes them ideal innovators to work in teams who have adopted a Play-Not-2-Lose innovation strategy, where the main focus is likely to be incremental innovation.</p>
<p>The second major generation in organizations is known as &#8220;X&#8217;, and can be considered to include all individuals born between 1965 and 1983.</p>
<p>X-ers will work in a command-and-control environment, but they&#8217;d much rather work more flexibly. Believing that individuals are powerful forces for change in their own right, they think therefore they should be given significant liberty in the kinds of problems and challenges they&#8217;ll solve.</p>
<p>When faced with innovation challenges, X-ers will typically look at other industries who have faced similar situations. Their goal will be to find solutions which have worked elsewhere and which can be applied in their own contexts.</p>
<p>The defining factor in self-perception of an X-er is what they know and where they learned what they know. They use their broadness of experience to drive status in their organizations, in contrast to the Traditionalist group, for whom status is a consequence of tenure.</p>
<p>In most workplaces, the last generation to consider are the &#8220;Y-ers&#8221;. Generation-Y is normally thought to consist of anyone born after 1984, and has a very different approach to work than either of the two generations that preceded it.</p>
<p>Y-ers are a generation which have grown up with digital tools and online collaboration, and they find technology indispensable in any task they undertake. There is very little about command-and-control or hierarchy in a typical Gen-Y organization.</p>
<p>Gen-Y has the very great gift of teaming naturally. Leadership roles switch amongst members of a group depending on the skills available and the task at hand. Moreover their digital connections provide them with superior insight into the way the world works outside their organizations, and they will often have much deeper insight into these exterior factors than either of the previous generations.</p>
<p>This broad grasp of the real world makes Gen-Y a very powerful force when a particular innovation problem requires a radical solution. Their broadness of thinking lends itself to out-of-the-box ideas, and their lack of constraint by command-and-control makes it extremely likely they&#8217;ll recognize opportunities that x-ers will write off as &#8220;too risky&#8221; and traditionalists &#8220;impossible&#8221;.</p>
<p>On the other hand, Y-ers will usually not be particularly interested in incremental innovation, and when they are forced to do it, will often dream up radical approaches when the tried and true way is better. They can work in either Play-2-Win or Play-Not-2-Lose environments, but, obviously prefer the former to the latter.</p>
<p>Managing different generations of workers is an important aspect of <a href="http://www.littleinnovationbook.com">Innovation Management</a>. Much more advice on the topic is available in James Gardner&#8217;s freely available online <a href="http://www.littleinnovationbook.com/managethepeople1.html">Innovation Book</a>.</p>
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		<title>Importance Of Acquiring And Maintaining Customer Loyalty</title>
		<link>http://www.dwadeschools.com/business-strategy/importance-of-acquiring-and-maintaining-customer-loyalty</link>
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		<pubDate>Mon, 12 Apr 2010 12:21:49 +0000</pubDate>
		<dc:creator>Adriana Noton</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
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		<category><![CDATA[loyalty]]></category>
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		<description><![CDATA[What does customer loyalty actually mean? In simple words, customer loyalty refers to repeat customers who go back to the same particular company or buy certain products or services out of loyalty.]]></description>
			<content:encoded><![CDATA[<p>What does customer loyalty actually mean? In simple words, customer loyalty refers to repeat customers who go back to the same particular company or buy certain products or services out of loyalty.</p>
<p>It does not matter whether you want to call it customer satisfaction, trust or whatever. It all boils down to loyalty. If a certain customer is satisfied or trusts your service or product, he or she is loyal and purchases the service or product from you. In other words, loyalty of customers is very critical to all businesses, big or small. For those of you who are aware of the ISO9001 Standard, you would most probably know that customer satisfaction is one of the major elements in the standard.</p>
<p>ISO9001 Standard is used as a benchmark among all business organizations worldwide. ISO is short for International Standardization for Organization. By being certified with ISO9001 Standard, a company portrays an image of a proper quality management system. The key purpose of this standard is to attract customers or for business expansion.</p>
<p>Therefore, it is not surprising that customer satisfaction is given a lot of focus. More satisfied customers would mean there is more <a href="http://www.loyaltyone.com">customer loyalty</a>. Happy customers would most probably talk about the service or product to their friends, colleagues, family and associates. Some small companies, which practically had no advertising means except for word-of-mouth from one person to another person, grew into big businesses.</p>
<p>That is the power of customer satisfaction. Customer satisfaction comprises mainly of customer service, quality of product, technology, product design, delivery and cost. Good quality products or services at reasonable costs are bound to attract many customers. Excellent customer service is a vital pull factor for people as well.</p>
<p>When a customer complains or makes enquiries regarding a product or service, it is important to entertain the customer in a polite, responsive and professional way. In relation to this, addressing a customer complaint in a timely manner is vital. The concept of customer satisfaction should be customer comes first. If the customer&#8217;s complaint was justified, giving a free gift or voucher apart from replacing the poor quality product might satisfy the customer.</p>
<p>The same goes with poor quality of service. Pacifying and making the customer happy after the incident should be the goal. In such a case, the customer might continue to purchase the product or service from the company in spite of the customer complaint. Some organizations have special customer loyalty programs.</p>
<p>It could merely be a one-time program or a continuous loyalty program. One-time loyalty program might be a special discount sale, free gift offers or purchase-with-purchase of products. A continuous loyalty program could be a special membership program for loyal customers. Loyal customers are given free and special membership cards based on their spending amount or duration with the company.</p>
<p>The membership cards could be used to buy products or services at reduced prices. Some people might have the chance to enjoy special promotions or discounts with affiliated companies. To put it briefly, acquiring and maintaining customer loyalty definitely plays a vital role in the success or failure of any business.</p>
<p>With over 17 years of experience, <a href="http://www.loyaltyone.com">Loyalty One</a> specializes in developing behavioural strategies and managing customer loyalty. They have the knowledge and expertise to maximize the effectiveness of your retail marketing. Some popular techniques include <a href="http://www.loyaltyone.com">loyalty cards</a> and a reward program.</p>
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		<title>Why Technology Professionals Fail to Innovate</title>
		<link>http://www.dwadeschools.com/business-strategy/why-technology-professionals-fail-to-innovate</link>
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		<pubDate>Wed, 07 Apr 2010 09:59:10 +0000</pubDate>
		<dc:creator>James A Gardner</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[information technology]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[IT]]></category>
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		<description><![CDATA[No matter what your innovation strategy, and no matter the kind of innovations that strategy leads you to consider, you will inevitably have to accommodate information technology professionals at some time during the process.]]></description>
			<content:encoded><![CDATA[<p>No matter what your innovation strategy, and no matter the kind of innovations that strategy leads you to consider, you will inevitably have to accommodate information technology professionals at some time during the process.</p>
<p>Information technology is now a central and critical driver of production in almost all industries, from those which are dominated by industrial age economics to the emerging innovation economy companies that are taking the lead now.</p>
<p>Because of this, information technology is either a necessary evil that prevents innovative things getting done, or, alternatively, a huge force for competitive advantage and worker productivity. The perspective an innovator takes on the matter will vary depending on the way an IT organization does change on a day to day basis.</p>
<p>No matter the perception of the information technology group, there is a key thing that those responsible for innovation will find very hard to avoid: the extreme emphasis that most IT professionals place on minimizing change. There are excellent reasons they do this, though it presents significant difficulties for innovators, whose whole role is to create valuable, productive change.</p>
<p>IT organizations will likely have change teams, in fact, whose purpose is to make it as hard as possible to change anything. They rationalize this using throw away lines such as &#8220;up-time is our number one priority&#8221; or &#8220;protecting service&#8221;. For those times when they are unable to get out of making a change, they will ensure there are any number of gates and governance processes that are designed to make things as difficult as possible. As difficult as possible, at least, for the innovators.</p>
<p>For most innovation teams, rigorous focus on the disciplines of innovation management are a positive way to manage the technologists in organizations. They provide tools and processes which are able to demonstrate to IT professionals that the changes the innovators want to do are in both the interests of the organization, and, more often than not, in the interests of IT as well.</p>
<p>For more information on <a href="http://www.littleinnovationbook.com/technologists1.html">innovation management</a> to support IT, James Gardner has written an online <a href="http://www.littleinnovationbook.com/">innovation book</a>, available at no cost as a resource to the community. Click here to get your own <a href='http://www.uberarticles.com/home.php?id=3295807&amp;p=37433'>unique version of this article</a> with free reprint rights.</p>
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		<title>Get New Generation Growth from the Innovation Economy</title>
		<link>http://www.dwadeschools.com/business-strategy/get-new-generation-growth-from-the-innovation-economy</link>
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		<pubDate>Wed, 24 Mar 2010 09:01:42 +0000</pubDate>
		<dc:creator>James A Gardner</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation centre]]></category>
		<category><![CDATA[innovation management]]></category>
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		<description><![CDATA[Historically, organizations were successful if they controlled more physical resources than their competitors could. They wanted financial control, distribution, and factories. "More Widgets! Buy them!" they bellowed at potential customers, as they tried to prove they were more efficient than everyone else making products and services in an ultimate race to the commoditization of everything.]]></description>
			<content:encoded><![CDATA[<p>Historically, organizations were successful if they controlled more physical resources than their competitors could. They wanted financial control, distribution, and factories. &#8220;More Widgets! Buy them!&#8221; they bellowed at potential customers, as they tried to prove they were more efficient than everyone else making products and services in an ultimate race to the commoditization of everything.</p>
<p>This is behavior that is typical for a company that has its roots in Industrial Age economics. In the the years since the Second World War, though, Knowledge Economics have emerged which are quite different. Companies in the knowledge economy succeed because of what they know how to do. The important assets are brands, patents and know-how. It has been a successful approach for a whole new generation of companies that have built massive value based on such assets, two of the most obvious examples being Microsoft and Google.</p>
<p>In the present, though, organizations are recognizing a new battleground: creating uniqueness in response to uniqueness, and being better at it than everyone else. The reason for this change is the emergence of a new economic imperative: the Innovation Economy. An innovation economy is not built on know-how, but the ability to make use of it in value-creating ways.</p>
<p>The day to day of many organizations, however, is still the transition from Industrial to Knowledge economics. The global economic crisis has proved that excelling in these areas does not always result in decent performance.</p>
<p>The changes which are happening are occurring because of the democratization of everything. Consumers can now not only consume, they can also produce, and the result is everything has sped up.</p>
<p>Performing organizations are now taking advantage of this be creating processes to let them innovate rapidly and consistently. The are building Innovation Centres which make these processes part of business as usual, and the most successful are beginning to see spectacular returns on their investments in this area.</p>
<p><a href="http://www.littleinnovationbook.com/introduction14.html">Innovation Management</a> is the key to future prosperity in the Innovation Economy. James Gardner&#8217;s free online <a href="http://www.littleinnovationbook.com">innovation book</a> will advise you on how to begin.</p>
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		<title>Innovators Must Pay Their Way</title>
		<link>http://www.dwadeschools.com/business-strategy/innovators-must-pay-their-way</link>
		<comments>http://www.dwadeschools.com/business-strategy/innovators-must-pay-their-way#comments</comments>
		<pubDate>Tue, 23 Mar 2010 12:13:17 +0000</pubDate>
		<dc:creator>James A Gardner</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovation portfolio]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[When an innovation program is started by an organisation, everything is rosy and exciting. Filled with hope, business stakeholders attach themselves to the silver bullet that is innovation (and which they hope will solve all their problems), and wait for exciting results to arrive. In the first months of the team's existence, they can get away with anything.]]></description>
			<content:encoded><![CDATA[<p>When an innovation program is started by an organisation, everything is rosy and exciting. Filled with hope, business stakeholders attach themselves to the silver bullet that is innovation (and which they hope will solve all their problems), and wait for exciting results to arrive. In the first months of the team&#8217;s existence, they can get away with anything.</p>
<p>Quite quickly, however, the innovation team will get called to account for their results or (more likely) the lack of them. All those excited stakeholders will begin to wonder if they might have gotten better returns on their money by investing in something different, such as, for example, a Lean initiative.</p>
<p>This will likely happen within the first 18 months, and the innovators will be asked to justify their budgets. Though everyone will agree the team has done &#8220;valuable work&#8221;, the only justification which anyone will really consider valid is the financial one.</p>
<p>In the end, if there are alternative investments that have proved financially successful, and the innovation team has not proved itself similarly, it is obvious where a rational business manager will seek to direct funding in the future. This is especially true during a downturn, or whenever else an organisation is under stress.</p>
<p>So innovators need to pay their own way, if their programmes are to exist in the long term.</p>
<p>Some innovations, of course, do not have financial returns. For example, there are a whole raft of productivity improvements that innovators might advance, particularly those based on information technology. Generally, these add significant new capabilities, or make existing employees capable of doing more, but don&#8217;t result in any direct new revenue or cost savings. Obviously, there&#8217;s a lot of value in doing these things, and a sophisticated innovation programme will certainly pursue them, regardless of the likelihood of getting them to pay.</p>
<p>How then, does an innovation team reconcile non-financial projects with its (necessary) core drive to make real money?</p>
<p>The answer is it must adopt a portfolio strategy for innovation, where some projects pay and some don&#8217;t. As a rule, there will typically be many more of the former, and the obvious implication is the team would as a matter of course de-prioritise those innovations without decent returns until it has successfully met its financial objectives.</p>
<p>For more advice on creating an <a href="http://www.littleinnovationbook.com">innovation portfolio</a> consider reading James Gardner&#8217;s free online <a href="http://www.littleinnovationbook.com">innovation book</a>.</p>
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