What external environmental factors affect strategic marketing decisions?
Social factors- demographic characteristics and values.
Economic factors- income, expenditures, and resources that affect the cost of running a business.
Technological- inventions and innovations from science or engineering
Competitive- competition in the area
Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities
Social factors- demographic characteristics and values.
Economic factors- income, expenditures, and resources that affect the cost of running a business.
Technological- inventions and innovations from science or engineering
Competitive- competition in the area
Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities
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