Marketing for Online Business

advertise your great opening deals by colleges or high schools. its homecomming time again.
References :
guessing

Flyers or postcards to the local neighborhoods, local coffee shops, etc.

Send a press release to the local newspapers

Get a website and promote yourself online

Make sure you are listed in all phone directories and local magazines and anywhere else you can list your info

Network with local businesses by joining your local chamber of commerce or like networking groups

Advertise at your church

and word of mouth is a great source!!!

Good luck and blessed be…
References :

Marketing strategy should be fit with the kind of business you are running. If it is a micro, Small, Or big business. You should consider those things. But if you really determined to be known your salon, Try posting it in internet, by the way you can post it either on friendster or other website for free. or post some pamplets or posters. And if you know lots of people try encouraging them to promote your business.
References :

An idea that can get you new clients while building up your name in the community AND get you free publicity on the local news.

You can organize a benefit for a local woman’s shelter (the YWCA perhaps) For every regular client you will give one woman from the shelter a freebie. Give the regular client a discount as well. Create a one sheet press release and send it to the assignment editors at your local news stations and to the Human Interest or Editor at large at the paper. You could probably put this together in 2 weeks or so.

Another way to get together with a local designer or boutique to put on a charity fashion show. Same press release protocol as above. Your company name, address and a coupon can be in the program that every gives out (you can get these printed for free if you also include a local printer, get drinks and snacks free as well if you include a local caterer)

You could offer a limited free service for every wash and cut, like make up application or a manicure (basic stuff)

Best of luck
http://finance.groups.yahoo.com/group/hbstartups/
References :

Word of mouth is the number 1 most powerful marketing tool for a business like yours.

But even word-of-mouth has a different level of intensity / impact. Example: Just asking people you know to spread the word of a new salon is not very effective if you didn’t include a gimmick in your message.

I’m not sure what kind of gimmick would be good for a salon, but just to take a shot; something like "tell them that i’ll be holding a contest for the youngest/oldest/most beatiful/etc patron each week, the prize is a 100$ hair tonic"

or…

"tell them that i’ll give free hair treatment for twins"

Use your imagination, based on what you have. I would suggest giving away free prizes – it’s a sure kill.
References :

If you are in a highly populated area, local or geographically targeted search engine marketing and advertising is a good way to go. This puts you right in front of people looking for your service. I am not sure where you are located but a little keyword research shows there are 15 searches per day for "hair salons in san diego", 19 searches per day for "hair salons in dallas texas", 12 searches per day for "beauty salon philadelphia" and the list goes on. If you are in a remote area outside a major metro area, you would have to find out what kind of search volume there is for your area.

You can reach the people searching for your services locally through localized web marketing programs such as local search engine optimization and local pay per click marketing. The most important thing is that your website is well optimized for the areas you serve. http://www.localrise.com is a good starting point to learn more about these types of local internet marketing programs.
References :