Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview
Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself
It is important to create an author expert media site that producers and journalists can go to in order to find out all about you. Include information about yourself, your media bio that showcases your previous media successes, your professional bio that includes your education, experience, accomplishments and credentials. Include testimonials from name brand sources so the media can get a sense of who you are through these testimonials
The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. Start blogging on timely news events or other daily news stories that you find being covered on TV, in newspapers, on major media and newsmaker websites such as Foxnews.com, MSN.com etc. This way, you will get lots of practice in applying knowledge, experience and your message to the news issues that matter to your target market. Be a force, know your stuff, be content rich – you will be judged on appearance, style, charisma (and yes, charisma can be created) and most of all content.
Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You’ll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.
Use these publicity tips to be a SMASH HIT Success On TV & Radio, avoid the media and promotion mistakes that many authors make. Once you implement your comprehensive publicity strategy and book promotion media strategy you will be able to enjoy media placements and have the necessary tools to be successful as a book author or news expert.
Annie Jennings is a highly-acclaimed professional in marketing and promotion. To set up a free consultation please go to book promotion. To listen to real stories of marketing and promotion success please go to publicity.