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February 8, 2010An exciting way to promote a new product, service or business is through the use of giant balloons. These versatile products are often much more cost-effective than other types of promotion, and offer the advantage of ownership; companies can often purchase their own custom-made advertising balloon for less than the cost of renting a billboard for a month. Advertising balloons can be manufactured to your exact specifications and many may be illuminated at night to provide additional exposure to the product or service. Big advertising balloons are both fun and memorable. They attract attention and comment, creating valuable word-of-mouth “buzz” as well as a positive impression of the company or service.
Balloons can be used to promote a special sale, to increase visibility in the local community, and to promote a company during a special event or trade show. They can be installed on rooftops, in parking lots, or tethered to float overhead to provide maximum visibility and publicity. Advertising inflatables may be constructed to form a kiosk or inflated display for use in large venues or tradeshows; this can be a very cost effective alternative to traditional booths or display units while ensuring that visitors remember your product, name and message. Some companies even offer inflatable balloon costumes that can be worn outdoors to attract attention and business for the company.
Because companies vary widely in their needs, there are many types of advertising balloons available. Custom shapes and sizes are available, along with advertising blimps and other standard balloon configurations. Remote-controlled blimps are also available, though these are not to be used in high wind conditions. Giant cold-air advertising balloons designed to be secured to the roof of the company are increasingly popular. Depending on the location, these huge promotional products may be visible for miles and, in fact, may become local landmarks. Another popular choice is the “tube dancer” or “dancing man balloon” model, which moves in the wind and seems to dance almost like a person; it is certain to catch the eye of passing motorists and to attract attention for the business it advertises.
Sealed-air balloons are used as hanging balloons suspended from awnings or ceilings or setting on counters and displays. Sealed air balloons are available in a wide range of colors, designs and sizes. Helium balloons can come in many different sizes, shapes and colors also. These balloons are filled with helium and designed to float overhead; parade balloons are a type of giant helium balloon, and attract huge crowds as they float along the parade route.
Advertising balloons vary greatly in reliability and quality depending on the manufacturer and the intended use of the balloon. Thicker material does not mean it will be a better balloon. While some balloon and blimp manufacturers use 3.5 mil or 6 mil polyurethane for their balloons many companies still use the 18 mil PVC which is heavier, not a good quality, and more porous than polyurethane. Buyers should avoid the purchase of PVC advertising balloons, since PVC is a known carcinogen. Most imported balloons are made of PVC and should be avoided. Choose a USA manufacturer that uses polyurethane as their balloon material.
For companies that want to derive the most benefit from their advertising balloon purchase, it is advisable to order the balloon from a reputable USA baesd company that uses high quality materials for its construction and that guarantees its products against defect and fading. A well-constructed and maintained advertising balloon can provide years of public visibility for any company or service.
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