Comments on: What are target market, market positioning and market segmentation of an University? http://www.dwadeschools.com/positioning-marketing/what-are-target-market-market-positioning-and-market-segmentation-of-an-university Sun, 17 Jan 2010 06:54:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: nora22000 http://www.dwadeschools.com/positioning-marketing/what-are-target-market-market-positioning-and-market-segmentation-of-an-university/comment-page-1#comment-168 nora22000 Sun, 17 Jan 2010 05:10:59 +0000 http://www.dwadeschools.com/positioning-marketing/what-are-target-market-market-positioning-and-market-segmentation-of-an-university#comment-168 The 'target market' is the student profile or 'type' that the school sees as its most successful student. Try to find schools who see you as their target market. 'Market positioning' is the school's way of appealing to its target market. 'Market segmentation' is the concept that in the marketplace, different groups can be combined to create a target market, or the target market itself can be divided into subgroups. Being adept at reading this factor determines the success of the school at positioning itself effectively so as to reach its target market. Hope that helps.<br><b>References : </b><br> The ‘target market’ is the student profile or ‘type’ that the school sees as its most successful student. Try to find schools who see you as their target market.

‘Market positioning’ is the school’s way of appealing to its target market.

‘Market segmentation’ is the concept that in the marketplace, different groups can be combined to create a target market, or the target market itself can be divided into subgroups. Being adept at reading this factor determines the success of the school at positioning itself effectively so as to reach its target market.

Hope that helps.
References :

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