What are the key issues that should be addressed in strategic and marketing planning?

January 8, 2010 Posted by admin


The following questions lie at the heart of any marketing and strategic planning process:

• Where are we now?
• How did we get there?
• Where are we heading?
• Where would we like to be?
• How do we get there?
• Are we on course?

One Response to What are the key issues that should be addressed in strategic and marketing planning?

  1. DeDaR says:

    The following questions lie at the heart of any marketing and strategic planning process:

    • Where are we now?
    • How did we get there?
    • Where are we heading?
    • Where would we like to be?
    • How do we get there?
    • Are we on course?
    References :

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