An internet marketing plan can be the easiest thing in the world, or the most difficult thing. There’s a trade-off, here. On the one hand, internet marketing is so incredibly, incredibly inexpensive that it might as well be free, and in many cases, actually IS one hundred percent completely free. On the other hand, because it’s free, everyone can do it, it’s more competitive. When you buy an ad spot on TV, you’re only competing with the other people who can afford an ad spot. When you do it online, it’s sort of like getting free TV spots along with every single one of your competitors. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;The first show of the 26-Week Online Marketing Planning Podcast]
Content, Content, Coding and Content
Advertising online really comes down to the content. In an atmosphere where all advertising is equally visible, the trick isn’t just being visible, the trick is making people WANT to look at your content. Everyone talks about viral videos these days, because a thirty to sixty second video that’s funny or exciting or just plain weird enough is the sort of advertising that works itself. People show their friends, those friends show their friends and so on. Provide good, useful, or at least entertaining content.
Syndicate Your Content
Syndication simply means that you don’t just put your SEO page up somewhere and call it a day. Rather, you link to it through your social networking sites, you post it on several websites, you get the word out through forums and message boards and so on. This is so important because…
You Can’t Rely on One Source of Traffic
If you make a viral video, don’t just put it on the one site where you debut it, put it on EVERY video sharing website. Link to it everywhere, your social sites, any message board or forum you frequent. Link to your content all over the web. Once it goes viral, that’ll do the work for you, but until then, you need to put in the footwork and spread your content all over the internet.
Socialize
Socialize, and embrace new ideas and technology, like these social networking sites. Anyone can attain visibility on the web, and the easiest way to do it is to go out there and pick your followers and subscribers up one at a time. Be incredibly sociable on those websites, keep friending people, subscribe to hundreds of people, and if even half of them subscribe back to you, you’ll have a nice little audience to talk to when you post your web content.
In a broader sense, these are the core elements of any successful campaign, but, it’s not a dummy’s guide. Yes, these tips will probably get the traffic flowing, but the truth is that the people who really flip their respective industries on their heads are the people with some fresh ideas. Be innovative. Remember, online advertising is practically free, so if you have a novel new idea for some viral video strategies, do it. If you have a wild idea for SEO marketing, try it out. It’s free to try, so why not try it? Just keep trying new things, be imaginative. Use the above concepts as your core principles, but don’t just follow them blindly: Come up with your own new strategies.
Want to discover more info? Get your FREE copy of the 199-page “Thirteen Pillars of Internet Marketing” eBook at http://www.thirteenpillars.com