Strategic internet marketing is a way of marketing your company, products or services in a way that makes all marketing activities work together to achieve a singular response.
What is the goal? The goal of strategic internet marketing is to build a relationship with prospective customers that meets enough needs and answers enough questions to make the prospect sufficiently comfortable to offer you the opportunity to tell him or her about your business, products and/or services.
According to a 2008 study by eMarketer, “for every $1 in online sales the Internet influences $3.45 of store sales.” Even if you are not convinced people will buy from you online instead of in your store, the importance of strategic Internet marketing cannot be overlooked. Even if you operate the kind of business that provides services instead of products, you cannot overlook the power of the Internet to influence buying decisions.
Strategic internet marketing is a marketing plan to get people to buy from you. In today’s markets – more than ever before – people buy from those they know, like and trust. Trust is earned in a relationship. The most effective way to build that kind of relationship is either face to face or on your web site. Strategic Internet marketing brings everyone it attracts to this meeting point.
Because you do not have time to talk to everybody who sees your marketing, you rely on strategic internet marketing to bring those people to your website. Your site should showcase your personality and the personality of your business. It should also be welcoming of visitors. This takes a bit more than posting a welcome banner on your home page. The website you bring them to must be…
- Engaging and recognizably focused on them
- Easy to navigate and find what you want
- Reflective of the values and opinions of your business
- Aware of the needs, pains and wants of customers and willing to provide information and solutions to problems
- Friendly for search engines
This means your strategic Internet marketing plan should focus every marketing action on getting the right people to your website. When they arrive, they should discover that you know who they are, that you know why they came to your site, and you know what they want. Your site should also be informative, fresh, and completely relevant to the needs of your customer.
When you bring those who respond to your strategic Internet marketing to a one-to-one meeting or to your web site you can build the relationship that opens the door to discuss your products or services. In today’s market, the sales pitch can only be made to people who know you, like you and trust you. This is the response desired of strategic Internet marketing.
If you own a small business or professional and want more information about lead generation, view the free video, “How Article Promotion Can Drive 25,000 New Prospects to Your Site Every Month – For Free.”