The idea is to market the company as an alternative to family vacations or a healthy alternative to summer recreation and exercise.

What would be a good marketing strategy for a geographical area the size of a county? We decided local newspapers, myspace, and facebook as an idea to cater to a portion of the market. But with a budget of 3500 dollars we still can’t find a good strategy.

Any input, I would be grateful.

Thank You!

Promotional products have been proven to be one of the most effective ways to promote your service, product or company. Even in tough times companies should use freebies or incentives as a way to brand in the marketplace. Besides the customary water bottle for a fitness facility there are so many other appropriate items that would have great branding space to put out your message. For proof of the efficacy of Promotional products I suggest you check out www.asicentral.com for the latest studies surveys on the best advertising medium and the best place to spend your dollars.

I would see if you could get some of the bands who you will have playing at the club to assist you in promoting the opening. The incentive for them would be you assisting them sell their CD’s at the opening.

Put together a press package for radio stations that features the artist that you will be showcasing. http://www.musicbizacademy.com/knab/articles/getairplay.htm

Maybe you could get them booked on radio to play samples and/or do a CD give away and promote your opening.

Maybe the bands could give you tapes you could get played in local shops near where the venue is and see if those shops would let you put up a poster saying that "the music you are listening to is so and so who will be playing at the opening of the new club…" Offer the owners of the shops free tickets or meals to do this for you. Barter. Make friends with complimentary businesses.

Have a Creative name with a catch slogan on the flyer.
Offer free CD for first # of people. Make a deal with the artist to get these.

Ask the bands for the email list of fans or provide them with your info to get the word out to their fans. (after you get going start an email sign up list for customers for up coming events.)

Make up T-shirts with the clubs information on it and give them away for free. They’ve got to have an interesting slogan on them though.

Set up a my space page for the club where (with artists permission) music can be featured. Along with the club calendar

Advertise in the right papers for the area.

I don’t know where you live, but in my area there are local stations that could feature this on local programs. Even the news.

If the club is in the right spot maybe in the evenings a spotlight in the sky drawing people there to find it’s not open yet but will be … and what they will find when you do open. Could maybe have a single artist playing on the parking lot or sidewalk just warming up for the opening.

A bill board might be a good plan. Let people know where you are, and feature a calendar.

I don’t know if you’re wanting to just promote this club, doing a paper/project, or have a vested interest in it. But while doing research for someone else on here I ran across this. http://lib.bioinfo.pl/pmid:15446627
It basically says that the louder the music the more alcohol consumed. I’m thinking you may want to price the alcohol higher as they will consume less than at some other types of (louder) clubs. Or you may want to focus on food as an additional income. Healthy appetizers for the after work crowd and distribute flyers focusing on that at local businesses. ‘After work wind down. We’ll mix, you mingle.’ cheesy.. will have to think on it. Just a thought but that crowd might want wifi too.

Now your menu for appetizers is off topic, but a start…
Menu item – Bluesy Corn Tortilla Chips with Queso (extra salt and spicy and that could sell a few drinks!) And it would a be a good give away at opening if you need one.

It’s not organized, but I hope it helps. Good Luck!

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Duration : 0:2:47

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I’m going to suggest that it should be. You see video promotion, and in particular youtube marketing is a great way to get targeted web traffic to your website.

Viral video marketing is even better as it encourages visitors to share your content with their friends.

The fact is, video marketing works. The video marketing concepts in this video will help you decide on the format and content of your videos, and how to ensure you are targeting your audience correctly.

Tim Buchalka is a web 2.0 and web traffic guru, and has released numerous products, videos, articles, and jokes (yes jokes). He loves youtube and spends a lot of his spare time camping and driving his beloved Mitsubishi Outlander in 4wd mode

We hope you enjoy this video.

Duration : 0:9:13

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