Marketing for Online Business » positioning marketing

What are target market, market positioning and market segmentation of an University?

admin — Sun, 17 Jan 2010 00:02:16 +0000

What are target market, market positioning and market segmentation of an University?

The ‘target market’ is the student profile or ‘type’ that the school sees as its most successful student. Try to find schools who see you as their target market.

‘Market positioning’ is the school’s way of appealing to its target market.

‘Market segmentation’ is the concept that in the marketplace, different groups can be combined to create a target market, or the target market itself can be divided into subgroups. Being adept at reading this factor determines the success of the school at positioning itself effectively so as to reach its target market.

Hope that helps.

What’s difference between positioning and repositioning in terms of marketing?

admin — Fri, 08 Jan 2010 05:34:33 +0000

Before positioning companies has to do segmentation and targeting.
Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment
Targeting is selecting one or more segments and going after them

Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color, price, fluffiness, quality of service, innovative approach, etc.

Re-positioning is when you want your brand to be considered/associated with different features. For example, KIA cars has repositioned themselves from being some brand into being a cool brand .. Cadillac has repositioned themselves from being classical car for the rich and old into more affordable elegant car … Oldsmobile has tried to reposition themselves as "not your father’s car" but it was unsuccessful repositioning.

Re-positioning is quite lot more difficult and expensive compared to initial positioning.
You know the saying ‘only one chance to make first impression’ also applies to the world of branding.

Best Regards.

Fundamental Marketing Terms & Concepts (part 2)

admin — Fri, 08 Jan 2010 05:30:28 +0000

The key terms and concepts a person needs to know to feel competent in a marketing meeting or related job interview / Steven R. Van Hook, PhD

Duration : 0:3:32

[youtube 4H678nYI-jQ]

good positioning and marketing strategies for glucose biscuits.apart from energy for kids and happiness/joy.?

admin — Tue, 05 Jan 2010 02:21:25 +0000

my competitor has positioned its glucose biscuits as for kids for instant energy and other competitor has positioned itself as happiness/joy/sunshine. i want to devise a marketing strategy for my firm ( glucose biscuits manufacturer)…what should i do..? my biscuits dont have any specific postioning…they are just normal glucose biscuits. pl help

glucose is just another word for sugar, no health benefits or joy in that.

Positioning | Campaigns ’08: Brands, Messages, Marketing Lessons

admin — Tue, 05 Jan 2010 01:58:27 +0000

If the Candidates are brands, how well are they positioned in the marketplace? David Berkowitz (360i, marketersstudio.com), Christina Kerley (“CK”) (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (trellist.com, @mleis) talk about the Obama and McCain campaigns’ positioning as brands as we enter the 2008 presidential election.

Duration : 0:3:7

[youtube _HqumDjpKcs]

Marketing Plans : What Is Market Positioning?

admin — Fri, 01 Jan 2010 18:53:13 +0000

Marketing positioning refers to the competition between companies for highest grossing sales, unique products and lowest prices. Discover more about market positioning with tips from a marketing professional in this free video about creating a marketing plan.

Expert: Peggy Morgan Collins
Contact: www.PowerCurve.biz
Bio: Peggy Collins is a marketing executive with more than two decades in the media.
Filmmaker: Christopher Rokosz

Duration : 0:2:40

[youtube 4VxI85DvQjM]

Best way to look for a marketing position?

admin — Fri, 01 Jan 2010 18:52:37 +0000

I recently got married, but my contractor position is set to expire soon, so I’m scrambling to find a new job. Can you offer any suggestions on how I can more effectively look for a marketing job in the San Jose area?

I usually apply online (HotJobs, etc.), but that doesn’t seem to be very effective. I’ve also thought about going through an employment agency, but I don’t know how effective they are. I have a few years of marketing experience, so I’m at that ‘tweener stage: not entry-level, but not management level either.

Try Craigslist. I found my dream job on this site and was just hired. I had little success with HotJobs, Aol or careerbuilder. Also try sending resumes out to companies that may not be hiring. You never know when a position opens up so be the first in line. Good luck. I hope you find a great job soon!