Marketing for Online Business » marketing planning

Launching A Super-Succesful New Media Marketing Plan

Simon Davies — Wed, 19 May 2010 12:12:17 +0000

An internet marketing plan can be the easiest thing in the world, or the most difficult thing. There’s a trade-off, here. On the one hand, internet marketing is so incredibly, incredibly inexpensive that it might as well be free, and in many cases, actually IS one hundred percent completely free. On the other hand, because it’s free, everyone can do it, it’s more competitive. When you buy an ad spot on TV, you’re only competing with the other people who can afford an ad spot. When you do it online, it’s sort of like getting free TV spots along with every single one of your competitors. [A:http://media.libsyn.com/media/purpleinternetmarketing/episode1-13pillars-intro.mp3;The first show of the 26-Week Online Marketing Planning Podcast]

Content, Content, Coding and Content

Advertising online really comes down to the content. In an atmosphere where all advertising is equally visible, the trick isn’t just being visible, the trick is making people WANT to look at your content. Everyone talks about viral videos these days, because a thirty to sixty second video that’s funny or exciting or just plain weird enough is the sort of advertising that works itself. People show their friends, those friends show their friends and so on. Provide good, useful, or at least entertaining content.

Syndicate Your Content

Syndication simply means that you don’t just put your SEO page up somewhere and call it a day. Rather, you link to it through your social networking sites, you post it on several websites, you get the word out through forums and message boards and so on. This is so important because…

You Can’t Rely on One Source of Traffic

If you make a viral video, don’t just put it on the one site where you debut it, put it on EVERY video sharing website. Link to it everywhere, your social sites, any message board or forum you frequent. Link to your content all over the web. Once it goes viral, that’ll do the work for you, but until then, you need to put in the footwork and spread your content all over the internet.

Socialize

Socialize, and embrace new ideas and technology, like these social networking sites. Anyone can attain visibility on the web, and the easiest way to do it is to go out there and pick your followers and subscribers up one at a time. Be incredibly sociable on those websites, keep friending people, subscribe to hundreds of people, and if even half of them subscribe back to you, you’ll have a nice little audience to talk to when you post your web content.

In a broader sense, these are the core elements of any successful campaign, but, it’s not a dummy’s guide. Yes, these tips will probably get the traffic flowing, but the truth is that the people who really flip their respective industries on their heads are the people with some fresh ideas. Be innovative. Remember, online advertising is practically free, so if you have a novel new idea for some viral video strategies, do it. If you have a wild idea for SEO marketing, try it out. It’s free to try, so why not try it? Just keep trying new things, be imaginative. Use the above concepts as your core principles, but don’t just follow them blindly: Come up with your own new strategies.

Want to discover more info? Get your FREE copy of the 199-page “Thirteen Pillars of Internet Marketing” eBook at http://www.thirteenpillars.com

Technorati Tags: business, entrepreneur, internet, internet marketing, internet strategy, marketing, marketing plan, marketing planning, marketing strategy, online marketing, online strategy, planning

How can ASDAA be more effective in their marketing planning process?

admin — Sun, 17 Jan 2010 00:02:41 +0000

I am ASDA’s Market Planning Director, and ask myself this one every day.

What are the key issues that should be addressed in strategic and marketing planning?

admin — Fri, 08 Jan 2010 05:35:12 +0000

The following questions lie at the heart of any marketing and strategic planning process:

• Where are we now?
• How did we get there?
• Where are we heading?
• Where would we like to be?
• How do we get there?
• Are we on course?

What role does the mission statement play in marketing planning?

admin — Tue, 05 Jan 2010 02:22:01 +0000

In practice, a strong mission statement can help in three main ways:

• It provides an outline of how the marketing plan should seek to fulfil the mission
• It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission?
• It provides an incentive to implement the marketing plan

How does the marketing planning process contribute within an organisation?

admin — Tue, 05 Jan 2010 02:12:16 +0000

no marketing , no sales …

Marketing Plan for 2010

admin — Tue, 05 Jan 2010 01:58:34 +0000

sweetiemarketinghttp://gdata.youtube.com/feeds/api/users/sweetiemarketingPeopleinternet marketing planning, planning for business, business planningMarketing Plan for 2010

Duration : 0:6:21

Technorati Tags: business planning, internet marketing planning, planning for business

How to Write a Strategic Marketing Plan

admin — Fri, 01 Jan 2010 18:53:19 +0000

http://www.BPTemplate.com – Click to gain access to Growthink’s Ultimate Business Plan Template. Or call 800-506-5728 for professional assistance.

Duration : 0:5:39

Technorati Tags: business, growthink, how, marketing, plan, section, to, write, writing

Why is planning important in marketing?

admin — Fri, 01 Jan 2010 18:52:59 +0000

What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

Marketing is not just a one-way nor a short-time process. Marketing plays a big role in your company’s development. With these things in mind, you need to have a comprehensive marketing plan in order to "not waste any time, effort and budget" on the execution process.

Convincing the marketing department is not that hard at all when you have facts to prove that you need to have a good marketing foundation by producing credible marketing plan. You need to get the company’s financial status: expenses, budget, income, investment, etc. and be able to have a brief discussion on how you could double your investment and save costs by keenly creating a "standard" plan in marketing.

Mary

http://gbwatch.com/