Category: ‘brand marketing’

A Brief History Of Seiko Watches

September 21, 2010 Posted by admin

Unlike many high profile brands, Seiko watches have been producing good quality time pieces for a number of years which are well known for being affordable. Throughout its long history, Seiko has been at the forefront of many of the breakthroughs in watch technology, leading the way with its pioneering products.

Founded in 1881 by Kintaro Hattori, the first watch and jewellery store was opened in Tokyo’s Ginza district and named K. Hattori. Under the name Seikosha, Mr Hattori began making his own clocks in 1892, eventually shortening the company’s name to the Japanese word for “exquisite” or “minute”, Seiko.

In 1924 Mr Hattori began making his first wristwatches, and he quickly established a good reputation for creating pioneering and technologically advanced watches. Seiko released its very first quartz watch in 1969, and the Astron as it was called, cost approximately the same as a small car. The Seiko watch company also introduced the first chronograph watches.

Over the years Seiko has become renowned for creating every single part of its wrist watches in-house, from the smallest to the biggest components, even producing its own oil to lubricate the dials on the faces. This sets the company apart from so many of its competitors. The company produces watches for every budget, from around 35 right up to hundreds of thousands, and there are collectors all over the world.

Seiko has also been the official timekeepers for many sporting events from the 1964 Summer Olympic Games in Tokyo, right through to the Salt Lake City Olympic Winter Games in the USA in 2002. Seiko have also sponsored Honda on their Formula 1 cars, as well as being the official timekeeper of the Gran Turismo racing game series by Sony. Seiko watches still have their head offices in Tokyo, and the company’s president is Shinji Hattori, a descendant of Kintaro Hattori the company’s founder.

Get the lowdown on Seiko watches

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Promote Your Business Using Promotional Gifts

September 5, 2010 Posted by admin

A good business idea would be to give cost affective goods to clients as gifts. This would help in respect of getting the word out to a broader audience and quicker. It would be particularly clever for the company to operate this on a limited expense budget. These gifts would be rather important to the company success.

Moving these items at sports events, flea markets, fundraising events and trade shows is a good idea as there is already an audience there already. This will create brand awareness and promote the company in a very short space of time.

There is not a person on the planet that does not love receiving gifts. This applies particularly if the gift can be used in some way or other. These gifts do not need to be costly in order to be of value or to be appreciated. The range of these types of gifts is extensive. Sometimes the least expensive gift can be of the most value.

Some gifts are really fast movers as they are extremely popular. These include stress relief balls, confectionary. Mugs, juggling balls, lanyards, bookmarks, badges, coasters, pencils, pens and key rings are some of the available gifts.

To print on these gifts would be rather easy. You could print several things such as campaign slogans, company logos or names and advertisements. Before you do the printing, you should make sure what type of gift you want to select. Different gifts will work with different messages. The main task will involve getting your product brand out there and get a wide range of interest in it. Even if the gift does not cost a lot of money, you should not compromise on the quality.

Each year the budgets of the corporations are cut and it is imperative that when the gifts are discussed, careful thought goes into the process. If this is done correctly, it will turn out to be a cost saving means of advertising and creating an awareness of the brand.

You can hire a company that can deal with your gifts but always look around first before hiring anyone. This should be a fun experience. Consider companies that make things more fun and they would probably have more fun gifts that your clients would like. Before involving a gifts and promotions company, you should look at service, pricing and turnaround times. In order to make the right recommendation the sales person should know more about your company.

In order to attract new business, businesses would need to do whatever it will take. When the budget is tight then it will mean more innovation is required, so that you can promote the products and services of your company. Make sure this is never a one off event. Try to do the promotional gifts on a yearly basis.

This should also not be a once off event. Company should give out promotional gifts at least once a year. This ensures the company is continually in the minds of customers. Apart from the customer that has received the gift, other people will see the gift and thus brand awareness spreads exponentially. This becomes a good business-marketing tool.

Everybody loves receiving Promotional Gifts. T-shirts, golf balls, and pens are some of the most popular and effective Corporate Gifts in Canada.

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The Significance Of Logos To Enterprises

July 24, 2010 Posted by admin

Famous logos are those that cause you to remember that particular product or company. Since they are recognizable everywhere, they also have meaning. The common thread between them all is their simplicity. Many of the logos that are now famous are noticeable, attractive as well as very simple.

Famous logos are generally not invented with a snap of the fingers. It takes years of work to get them burned into the mind of consumers. International companies spend millions and millions of dollars to get their logo into the heads of the public.

Presently, the world is filled with products and brand names. Only a few of these will make it to the point where they stand out from all the rest. These are the ones that are remembered and noticeable beyond cultural or language boundaries.

Look at the blue and red circle that Pepsi has. It is easily identified throughout the world, even if the name itself is written in a foreign language.

There are a lot of large corporations that have logos that you recognize even without the name being written on it. This is the trademark of a campaign that was successfully executed and branded.

Famous logos are precision designed with well crafted placement in order to be appealing to all age groups. They are designed to properly reflect not only the company itself, but also the product the company is trying to reveal to the world.

Many companies will spend a ton of money in order to create the perfect logo that will be considered famous one day. Making sure they are catchy and memorable, they tend to have vibrancy in their coloring and stylish writing.

As a result, the famous logos you see each have unique qualities and flavors to them. They will present their product well in addition to the soul of the corporation.

In addition to Famous Logos, the writer additionally regularly writes regarding disposable guest towels and leather conditioner.

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How To Choose Nice And Catchy Domain Names

July 8, 2010 Posted by admin

When you are starting to build an online brand you always think about catchy domain name. Of cause you want short and catchy name, but most of them are taken. Using such services as Superbrandable.com can save your time. Most domain names are offered at very good price.

Usually brandable domain is short domain name that can be remembered very easily. In some cases it reflects the niche. Very important demand is that this domain name is easy to pronounce and spell.

Very important questions is which zone to choose. In most cases you should stick to the idea that dot-com, net, org is the best choice. If you site is targeting one country’s audience than you should go for local domain name such as .co.uk or .in – but remember to check COM NET ORG as well. If you are planning to go international in future taking one of those zones is the choice.

Brandable and catchy domain names are names that doesn’t always make a lot of sence sense, For example Yahoo.com is not vocabulary word. Such domain names are turned into popular brand after some time. Using short and easy to spell domain name can improve your marketing campaign.

When you are buying domain name – make sure domain name is registered at some popular registar and accredited by ICANN. For example – godaddy.com, name.com, namecheap.com, dynadot.com, worldbizdomains.com – Make sure registrar has good feedbacks. SuperBrandable.com offer domain names registered only at popular and accredited registrars.

There are two ways to go for. First one is to look for domain names with keywords in it. For example domain name WesternInsurance.net is exactly such kind of domains. Keyword Insurance in the domain name itself can help in your online promotion. Though domain name has 16 letters it’s still catchy. The second option is to look for very short domain name. For instance – Jazli.com – this domain name is catchy and very short that can make it your brand.

It absolutely true that your domain name is very important to the whole company success – it can improve sales. Superbrandable.com has domain names starting from $50 so sometimes it’s worth spending some money in order to earn more. Using that service choose a domain name that reflects the nature and niche of your business. This is the first and the most important thing to do starting online business

If you are searching for article directory with catchy domain name and a lot of articles submitted you can have a look at Article web shop. Also you can purchase short & catchy domain names at very low price.

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Capable Brand-Building Items

March 16, 2010 Posted by admin

When you mention an item, most probably the first thing that comes to mind is a corporation name or a trademark. For instance, the mention of the word “breakfast” conjures images of newly brewed coffee, a plate of bacon and eggs, and your favorite type of bagel.

Our world has a lot of advertising items that we connect objects with trademarks. These brands creep into our consciousness, the stuff of ceaseless advertising. Aside from public relations and plugging, one other means-and as competent, if not MORE effective-of brand building is the giving away of promotional items.

Absolutely you must have one of these customized stuff on you. These objects can be different from logo-imprinted writing instruments to apparel, coffee mugs to key chains. Some of these are included when you get, say, a box of cereals or a pouch of coffee beans. Custom personalized items enable you to reach more customers than the ones who’ll know of your brand only through exposures like television commercials or print ads.

Another argument is that personalized items give you more publicity over the years than a television or print ad will. Day-old newspapers are quickly set aside, thrown out, or-thankfully-recycled or carried again.

Viewers will mentally be grateful of it when your exposure runs on television. But consumers will keep applying your customized items if they find these handy in their everyday activities. They’ll probably even share or pass on custom printed promotional stuff such as ballpoint pens, notepad, or sticky notes to everyone: a friend, a co-worker, or a stranger at the supermarket counter.

Furthermore, there really are brands not suitable for television and are best marketed with plugging items that you can catch sight of in full-color print. When comparing the amount of producing a video with that of having marketing items manufactured and imprinted with your corporate logo, and knowing that these promotional items will go to places that your video or print ad can’t reach, surely nothing makes more sense that choosing the latter.

Johnex Hiskin is a promotional time keeping products expert on promotional hardwares & hardware promotional items. Read articles by Johnex Hiskin on how you can market your products.

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Using Promotional Items To Boost Employee Morale

January 24, 2010 Posted by admin

Hanging onto employees is an important factor in any business. You want to have well trained employees who know not only their jobs but also know the clients and customers that you deal with on a regular basis. Having a well trained staff that your customers know and are comfortable with is one of the most important factors in business building.

When a company takes that extra step to include employees in the marketing plan it benefits the company in the long term. Employees who feel that a company cares enough about them to offer a few extra bonus items during the year are more likely to remain employed at that company and to tell others that it is a great place to work. They have gifts to prove it!

Order some extra promotional items whenever you do regular advertising promotions and either keep them on hand for contests or give them to employees at the time of the regular event you are using those items to promote. This is a friendly gesture but also keeps employees from taking items without permission and then feeling guilty. For the small cost of a few extra items each order there can be a large benefit to all.

Promotional items can be branded with imprinting, embossing, engraving or etching on materials they are made from. Add a company name or logo, a product image or information or just put on a catchy company slogan. The imprinting personalizes the items for the company or product being advertised. In some cases the promotional products can be sold for profit at retail or used in fund raising efforts successfully.

As employees display these incredible promotional items that they have earned, they will be proud to be an employee of your business and they will show them off to others, offering you additional advertising for your business. Incredible promotional items make a great advertisement for your business, but having happy, motivated employees can go even further in promoting your business. So being using these promotional rewards with your employees and watch how your business takes off.

If you are looking to market you business, consider promotional products with your logo. You can also use promotional gifts to put your company name in view. For promotional products go to www.promotionalpromos.com.

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The Importance Of Knowing Your BOD (Brand Outcome Differentiator)

January 21, 2010 Posted by admin

To do something these days many social media sites such as Facebook, Twitter and Linkedln has been very famous and center on many job hunters. But you have made some forays into these sites already. By this job search strategy many people are reporting success by incorporating these sites, if you have little experience using these sites, you might not know where to begin. Before jumping into this social media fray, first decide your overall purpose. In a recent interview by Shama Hyder, social media expert and CEO of the internet marketing firm, Click-to-Client, advises job hunters to first start with a focus. The biggest mistake she found is that they people just post their profile on these social media sites without having any future employee in their mind. So start with a purposeful profile and think from prospective of what overall first impression that employer will have of you. Hyder suggest that listing interest that support or underscore your purpose is a good option.

When anybody talk about purpose or focus, many job hunters think of themselves as a list of skills, job duties and responsibilities developed over the years. Unfortunately these things are not going to make you stand out in the world of social media. Today there are two major issue which grip employers these are: too little time, and unfilled job problems. Because these employers don’t have time to leisurely read through hundreds, if not thousands of candidate profiles on Facebook or Linkedln. Furthermore there mind always focused on the immediate job openings and the problem this is causing them. So you can break these through this social media barrier?

Consider your BOD.

You should have a clear cut idea about your USP which would make a perfect sense for an employer to hire you. There is good way to do that according to Hyder is to develop what she calls a “BOD”. This stands for Brand, Outcome, and Differentiator, and is a good way to answer the question “Why would an employer hire me?”

Brand

A lot of personal brand information can be easily found on the web. Actually a brand is a short sentence or a phrase that can quickly describe you to an employer. In a marketing world this is actually called a Unique Selling Proposition. What is it that sets you apart from other candidates looking for a similar job or opportunity? Hyder says that it is good if you can sum your brand with one word. While most of us may not be able to distill our brand into one word, we should at least have it down to a sentence or phrase.

Outcome

This is what I see missing from so many resumes and profile. What is the one single benefit you can provide to them? Always remember employers have no interest in pawing through lists of skill sets or past duties. They want to know whether you can contribute to the organization or not. Right now. So imagine that if an employer were to hire you, what is the single biggest benefit that YOU bring? This is the outcome of hiring you.

Differentiator

Before settling on just interview employers today may look thousand of potential candidates. So it is better if you ask from yourself that what potential you have that can stand you out from others. What contribution you can provide to the company which others can’t. This is your differentiator. Examples of good differentiators might be your expertise as a cold caller, your bi-lingual expertise or your combined technical and management abilities as a project manager. Look for factors that employers would highly value when searching for your differentiator.

Summary

It is true that these social media sites offers new space for both employers and job hunters, so always start with a profile that is beneficial to you. Always see that what your employer want and accordingly use your BOD to your best advantage to quickly cut through the white noise of the competitor. Onces your message is clear then this social media sites like Facebook, LinkedIn can provide you better as a job hunter.

JobConcierge offers automated job search – real people search 300 job boards and submit applications to take care of your entire online job search. The site is known for its best jobs for 2010

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Utilizing The Internet For Your Promotion Needs

January 19, 2010 Posted by admin

The use of the internet has expanded into almost every home and business, which has brought on a demand for online promotional product purchases. It is the most convenient method of shopping for promotional products and there are now a large variety of businesses that you can purchase from.

Promotional Promos is one of the popular online promotional leisurewear stores in the UK. At this store, we offer numerous varieties of promotional clothing and leisurewear that are suitable for various promotional activities. This includes the T-shirts, caps, promotional jackets, fleeces, sweat shirts and sports suits. Many companies use the promotional clothing and leisurewear as the gifts for their customers. They are mainly distributed through different brand promotion activities such as seminars, trade shows, exhibitions or conferences. On other occasions, the printed leisurewear products are used as uniforms for students or employees. They are used as part of the big promotional campaign or a public function. The leisurewear articles are also distributed as individual gifts for special clients.

At our online store, you can see an exhaustive collection of promotional leisurewear that can be used as the best brand display articles for any business. The items are displayed under different categories such as T-shirts, jackets, fleeces or caps & hats. There are different sections for kids, ladies and elderly. They are available in different color choices. The different colors will give an option for the companies to choose them as per their brand identity color.

You will find assistance and detailed descriptions on materials and sizes, and the leisurewear is moderately prices, so something for all budget sizes can be found. If you are purchasing your leisurewear in bulk, there are also discounts available on all products, for all purchases within the UK.

Once you select your choice of promotional leisurewear, you can get it imprinted with the brand name and the logo. We offer the brand imprint service on all the clothing or leisure wears chosen from our store. A team of graphic designers works with us. They design the logo of your company on the promotional products chosen by you.

Your company may decide to give away promotional pens with your business logo on it, during your next job fair. This and other promotional items will get attention and get your business noticed. You can find a large selection of products by clicking onto www.promotionalpromos.com.

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Whats a fair offer to handle sales/marketing for the west coast operations of a small jeans brand.?

January 16, 2010 Posted by admin

I was offered an opportunity to handle the west coast operations. It is to entail east coast sales and marketing/branding. The company is small but growing. I understand that my marketing/branding solutions would assist in creating a brand identity. What is a good offer for this position. I was thinking 30% commission. There is no salary involved… straight commission. Should i offer my marketing services on the side? Should there be increases on top of the 30% based on exceeding goals? and how much would be fair? thanks guys/gals….

You should be salaried for your marketing expertise (at least $50,000 annually). I think you have the right idea about the commission. A fair increase or bonus on top of commissions would be to have either a quarterly or annual bonus based on the percentage you went over your expected goals. Maybe something like 6 – 10% of total earnings for the quarter should be your bonus.

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For smokers- What’s your favorite cigarette brand? (marketing final)?

January 8, 2010 Posted by admin

I’m doing a marketing final based on the advertisement of cigarettes. To get myself started, I’m interested in what your cigarette of choice is, and if you’d like to include why, that would also be very helpful. With this information, I will then research the cigarette brand companies and try to infer how I would market these cigarettes. All answers greatly appreciated, thanks in advance! : )

CAMEL #9 or CAMEL MENTHAL CRUSH

Oh yea…………*puff* *smoke* *puff*

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How do you get clients for a brand marketing company?

January 4, 2010 Posted by admin

I would like to know how to bring in clients. Should I send out mailers, go introduce myself and my company, call, etc? I would like to know the best method for bringing in clients. Any advice would be greatly appreciated.

Depending on your marketing budget. I would write a personalize letter with an offer and send to 100 prospects.

Write another letter with a different offer and send to another 100 prospects.

Then I would track the response and see which is doing better. And keep repeating this step until I can get more clients at less marketing cost possible.

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KC, Outdoor Sports Marketing Rep and Brand Champion

January 4, 2010 Posted by admin

Meet KC, Outdoor Sports Marketing Rep and Brand Champion. Outdoor Sports Marketing is a sales rep agency in the Outdoor Industry representing Cascade Designs, Western Mountaineering, Astral Buoyancy, Smartwool, Vasque, Osprey Packs & PrAna.

Duration : 0:3:47

(more…)

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Business: Mary Kay in China – nytimes.com/video

January 1, 2010 Posted by admin

Direct-selling companies are taking off in China. There isn’t a clearer example than Mary Kay, which has rebranded itself as a high-end cosmetics brand.

Related Article: http://bit.ly/7wzKwa

Duration : 0:3:17

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How is a brand built?- Marketing, Branding question?

January 1, 2010 Posted by admin

in particular, Playboy.
In university my group in marketing have to answer a question, "Explain the components of a brand and how it is built…."
any help would be appreciated,

http://blog.promopeddler.com/ideas-guru/ask-a-question.html

Feel free to ask me a question about branding. I can tell you the main, numero uno thing to build a brand and it is consistency. Consistency to what you say you are, consistency in the way you portray you are and consistency in the way you look or are perceived in the marketplace.

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